Before I became a professional spiritual counselor and psychic medium, I spent 20+ years as an advertising copywriter and creative director. I worked in New York City and Boston creating brands and writing (thousands of) ads. I had a billboard in Times Square and won awards. So of course, I just whipped up my own marketing materials for my lightworker business.
As time went on, I saw my fellow mediums, tarot readers, coaches, authors, and others struggling with anxiety around the very notion of marketing, and feeling ill equipped to get started—and worse, getting ripped off by people who claimed to be able to teach marketing or create a brand for them.
They asked me to help them. As I worked with individual clients (creating personal brands, designing websites, writing ads), I fine-tuned a marketing approach especially for intuitive professionals. Then, I wrote it down.